Sales advisor is— If you buy something in a store, you will meet an officer who advises you to buy a product according to your needs. The officer is called a sales advisor . In general, a sales advisor is a sales officer who has extensive knowledge of product knowledge .
Not only is it useful for companies so that product explanations can be conveyed to customers well, customers are also helped by the presence of sales advisors .
So, for a company that has products in the form of goods and services, sales advisors are employees who are really needed to maintain relationships and increase sales.
Well, if you have a good level of communication, are good at explaining a product to customers , and are able to work with targets, a sales advisor is the right position for you. For a more detailed explanation of this position, you can read this article until the end.
What is a Sales Advisor?
Literally, a sales advisor is a sales advisor or consultant. According to the original translation, the actual task of a sales advisor is to provide advice to clients on choosing the products they need.
Sales advisors are usually placed on products that require expert explanation before consumers buy.
For example, when you want to buy a beauty product in the form of make up . You can’t just buy it if you don’t know the product yet. Well, to know more about whether the product is right for you, you can consult a sales advisor .
Because the position of sales advisor greatly influences the purchasing decision of potential consumers (including whether or not there will be complaints later ), sales advisors must have good mastery of product knowledge . In addition, they must also be able to explain the product honestly but without badmouthing the product.
Difference between Sales Advisor and Sales Associate
These two positions, both under the sales division, have almost similar duties. A sales advisor is an officer who will explain everything about the product to customers . While a sales associate is someone who will answer questions from customers regarding the product. Are you starting to see the difference?
For more details, you can read the following explanation regarding the differences between sales advisors and sales associates .
1. Job Role
The main role of a sales advisor is to attract customers . So, he will provide advice regarding product purchases. He must master all product information, even the benefits that will be obtained when customers make purchases of certain products or in certain quantities.
Sales associates must also master the product. However, sales associates are not required to get customers . Their work target is to provide customer service related to product sales .
2. Main Fields of Work
Sales advisors will later work in the sales field with the target of selling products. However, sales advisors must be more proficient in what items are ready on the display. So, when customers ask about the stock and price they are looking for, sales associates can answer them.
3. Role Mention
Sales advisors are also called sales representatives and sales assistants . Sales associates can also be called sales representatives and account representatives .
Sales Advisor Duties
From the explanation above, we understand that the main task of a sales advisor is related to sales and establishing relationships with clients. Not only that, the tasks of a sales advisor will be explained in the following list:
- Mastering knowledge of products, brands and companies well.
- Provide maximum service to customers.
- Provide advice on products according to customer needs while increasing sales.
- Achieve the specified product sales target.
- Record customer data properly for later follow-up by the relevant team.
- Work closely with sales representatives so that customer service can be easily provided and monitored.
- Create an attractive sales scheme so that it attracts customers’ buying interest.
Skills Required by Sales Advisor
From the tasks that must be carried out by the sales advisor above, the following are the skills or abilities required:
- Persuasive communication skills .
- Able to understand product knowledge optimally.
- Good sales skills .
- Have a good memory, especially regarding product knowledge .
- Emotional management.
- Focus.
- Detail oriented.
- Mastering customer relation management .
Sales Advisor Career and Salary Projections
Sales jobs will continue to be needed as the growth of industries that have products and services also increases.
Although later technological advances create robots that can provide service in restaurants or shops, but robots will not eliminate humans who act as sales advisors . Customers will only trust advice, suggestions, and testimonials from humans.
For salary , sales advisors generally will receive a basic salary, sales bonus, and insurance as provided by the company .
Meanwhile, regarding career levels, sales advisors are usually divided into junior , senior , and field leads .
